STREET UNDERGROUND, ORG. ("Street UnderGrounD, Org. ")

Street UnderGrounD Automobile Club

  Privacy Policy

Last updated June 1, 2005.

PLEASE NOTE: OUR PRIVACY POLICY CHANGES FROM TIME TO TIME. PLEASE CHECK BACK FREQUENTLY FOR UPDATES.
IF YOU DO NOT AGREE WITH THE TERMS OF THIS PRIVACY POLICY PLEASE DO NOT PROVIDE ANY INFORMATION TO Street UnderGrounD, Org. OR USE ANY OF THE SERVICES OR PRODUCTS OFFERED OR PROVIDED ON ANY OF THE WEB SITES REFERRED TO IN THIS PRIVACY POLICY.

The information collection, use, and dissemination practices of Street UnderGrounD, Org.This policy applies to Street UnderGrounD, Org. 's collection, use, storage and disclosure of information by Street UnderGrounD, Org. on its (a) websites, including all its divisions, subsidiaries and related companies (collectively, the "Websites"), (b) on various third party websites, and (c) to Street UnderGrounD, Org. 's other information collection, including the purchase of customer lists from third parties. Street UnderGrounD, Org. is not responsible for the information collection or privacy practices of third web sites or applications.

1. Collection of Information.

1.1 Survey & Application Information.
Street UnderGrounD, Org. collects information from individuals by various methods, including, but not limited to, when an individual voluntarily completes an Street UnderGrounD, Org. survey, order form, or a registration page either online or offline, or by means of online or offline surveys, order forms, or registration pages operated by third parties (collectively, a "Survey"). (As used herein, "online" means using the Internet, including the Websites, and related technologies, and "offline" means by methods other than online, including in person, in the postal mail, using telephones and cell phones, and other similar means.) In the Surveys, Street UnderGrounD, Org. or a third party (a "Third Party") may ask an individual to provide various information to Street UnderGrounD, Org. , which may include his or her name, email address, street address, zip code, telephone numbers (including cell phone numbers and carriers), birth date, gender, salary range, education and marital status, occupation, employment information, vehicle information ("make", "model", "year", "color", "modifications"), license numbers, proof of registration, personal and online interests, and such other information as may requested from time to time (together, "Survey Information"). Completing the Surveys is completely voluntary, and individuals are under no obligation to provide Survey Information to Street UnderGrounD, Org. or Third Party, but an individual may receive incentives from Street UnderGrounD, Org. or a Third Party in exchange for providing Survey Information to Street UnderGrounD, Org. .

1.2 Third Party List Information.
Street UnderGrounD, Org. collects information from individuals when an individual provides information to a third party and Street UnderGrounD, Org. subsequently purchases, licenses, or otherwise acquires the information from the third party (the "Seller"). Such purchased information may include, but is not limited to, an individual's name, email address, street address, zip code, telephone numbers (including cell phone numbers and carriers), birth date, gender, salary range, education and marital status, occupation, industry of employment, personal and online interests, additional information listed above, and such other information as the individual may have provided to the Seller (together, "Third Party List Information"). When acquiring Third Party List Information, Street UnderGrounD, Org. seeks assurances from the Seller that the Seller has a right to transfer the Third Party List Information to Street UnderGrounD, Org. and that the Seller has a right to provide offers from advertisers to the individuals whose personal information is included on the Seller's list.

1.3 Other Information.
Other occasions when Street UnderGrounD, Org. obtains information from individuals include (1) when an individual is making a claim for a prize or seeking to redeem an incentive offered by Street UnderGrounD, Org. or by a third party, (2) when an individual requests assistance through Street UnderGrounD, Org. 's customer service department, and (3) when an individual voluntarily subscribes to a Street UnderGrounD, Org. service or newsletter (together, "Other Information").

1.4 Cookies, Web Beacons, and Other Info Collected Using Technology.
Street UnderGrounD, Org. currently uses cookie and web beacon technology to associate certain Internet-related information about an individual with information about the individual in our database. Additionally, Street UnderGrounD, Org. may use other new and evolving sources of information in the future (together, "Technology Information").
(a) Cookies.
A cookie is a small amount of data stored on the hard drive of the individual's computer that allows Street UnderGrounD, Org. to identify the individual with his or her corresponding data that resides in Street UnderGrounD, Org.. 's database. You may read more about cookies at http://cookiecentral.com. Individuals who use the Websites need to accept cookies in order to use all of the features and functionality of the Websites.
(b) Web Beacons.
A web beacon is programming code that can be used to display an image on a web page (by using an <img src="x"> programming function -- see http://truste.org for more information), but can also be used to transfer an individual's unique user identification (often in the form of a cookie) to a database and associate the individual with previously acquired information about an individual in a database. This allows Street UnderGrounD, Org. to track certain web sites an individual visits online. Web beacons are used to determine products or services an individual may be interested in, and to track online behavioral habits for marketing purposes. For example, Street UnderGrounD, Org. might place, with the consent of a third party website, a web beacon on the third party's website where fishing products are sold. When Joe, an individual listed in Street UnderGrounD, Org. 's database, visits the fishing website, Street UnderGrounD, Org. receives notice by means of the web beacon that Joe visited the fishing site, and Street UnderGrounD, Org. would then update Joe's profile with the information that Joe is interested in fishing. Street UnderGrounD, Org. may thereafter present offers of fishing related products and services to Joe. In addition to using web beacons on web pages, Street UnderGrounD, Org. also uses web beacons in email messages sent to individuals listed in Street UnderGrounD, Org. 's database.
(c) New Technology.
The use of technology on the Internet, including cookies and web beacons, is rapidly evolving, as is Street UnderGrounD, Org. 's use of new and evolving technology. As a result, Street UnderGrounD, Org. strongly encourages individuals to revisit this policy for any updates regarding its use of technology.

1.5 Outside Information.
Street UnderGrounD, Org. may receive information about individuals from third parties or from other sources of information outside of Street UnderGrounD, Org. including information located in public databases ("Outside Information").

1.6 Individual Information.
As used herein, Individual Information means Survey Information, Third Party List Information, Other Information, Technology Information, and Outside Information, and any other information Street UnderGrounD, Org. gathers or receives about individuals.

1.7 No Information Collected from Children.
Street UnderGrounD, Org. will never knowingly collect any personal information about children under the age of 13. If Street UnderGrounD, Org. obtains actual knowledge that it has collected personal information about a child under the age of 13, that information will be immediately deleted from our database. Because it does not collect such information, Street UnderGrounD, Org. has no such information to use or to disclose to third parties. Street UnderGrounD, Org. has designed this policy in order to comply with the Children's Online Privacy Protection Act ("COPPA").

1.8 Credit Card Information.
Street UnderGrounD, Org. may in certain cases collect credit card numbers and related information, such as the expiration date of the card ("Credit Card Information") when an individual places an order from Street UnderGrounD, Org. . When the Credit Card Information is submitted to Street UnderGrounD, Org. , such information is encrypted and is protected with SSL encryption software. Street UnderGrounD, Org. will use the Credit Card Information for purposes of processing and completing the purchase transaction, and the Credit Card Information will be disclosed to third parties only as necessary to complete the purchase transaction.

2. Use of Individual Information.

2.1 Discretion to Use Information.
THE COMPANY MAY USE INDIVIDUAL INFORMATION FOR ANY LEGALLY PERMISSIBLE PURPOSE IN COMPANY'S SOLE DISCRETION.
The following paragraphs in Section 2 describe how Street UnderGrounD, Org. currently uses Individual Information, but Street UnderGrounD, Org. may change or broaden its use at any time. As noted below, Street UnderGrounD, Org. may update this policy from time to time. Street UnderGrounD, Org. may use Individual Information to provide promotional offers to individuals by means of email advertising, telephone marketing, direct mail marketing, online banner advertising, and package stuffers, among other possible uses.

2.2 Email.
Street UnderGrounD, Org. uses Individual Information to provide promotional offers by email to individuals. Street UnderGrounD, Org. may maintain separate email lists for different purposes. If email recipients wish to end their email subscription from a particular list, they need to follow the instructions at the end of each email message to unsubscribe from the particular list. To unsubscribe from all Street UnderGrounD, Org. 's email lists, a person must send an email to us @ our "Contact Us" page at Street UnderGrounD, Org.

2.2(a) Content of Email Messages.
In certain commercial email messages sent by Street UnderGrounD, Org. , an advertiser's name will appear in the "From:" line but hitting the "Reply" button will cause a reply email to be sent to Street UnderGrounD, Org. . The "Subject:" line of Street UnderGrounD, Org. email messages will usually contain a line provided from the advertiser to Street UnderGrounD, Org. .

2.2(b) Solicited Email.
Street UnderGrounD, Org. only sends email to individuals who have agreed on the Websites to receive email from Street UnderGrounD, Org. or to individuals who have agreed on third party websites to receive email from third parties such as Street UnderGrounD, Org. . Street UnderGrounD, Org. does not send unsolicited email messages. As a result, statutes requiring certain formatting for unsolicited email are not applicable to Street UnderGrounD, Org. 's email messages.

2.3 Targeted Advertising.
Street UnderGrounD, Org. uses Individual Information to target advertising to an individual. When an individual is using the Internet, Street UnderGrounD, Org. uses Technology Information (see also Section 2.5 below) to associate an individual with that person's Individual Information, and Street UnderGrounD, Org. attempts to show advertising for products and services in which the person has expressed an interest in the Surveys, indicated an interest by means of Technology Information, and otherwise. Street UnderGrounD, Org. may, at its discretion, target advertising by using email, direct mail, telephones, cell phones, and other means of communication to provide promotional offers.

2.4 Direct Mail and Telemarketing.
Street UnderGrounD, Org. uses Individual Information to advertise, directly or indirectly, to individuals using direct mail marketing or telemarketing using telephones and cell phones.

2.5 Use of Technology Information.
Street UnderGrounD, Org. uses Technology Information (1) to match a person's Survey Information and Third Party List Information to other categories of Individual Information to make and improve profiles of individuals, (2) to track a person's online browsing habits on the Internet, (3) to determine which areas of Street UnderGrounD, Org. 's web sites are most frequently visited. This information helps Street UnderGrounD, Org. to better understand the online habits of individuals so that Street UnderGrounD, Org. can target advertising and promotions to them.

2.6 Profiles of Individuals.
Street UnderGrounD, Org. uses Individual Information to make a profile of an individual. A profile can be created by combining Survey Information and Third Party List Information with other sources of Individual Information such as information obtained from public databases.

2.7 Storage of Individual Information.
Street UnderGrounD, Org. stores the Individual Information in a database on Street UnderGrounD, Org.'s  computers, hosts, and web servers. Our computers, hosts, web servers, etc. have security measures (such as a firewall) in place to protect against the loss, misuse, and alteration of the information under Street UnderGrounD, Org. 's control. Not withstanding such measures, Street UnderGrounD, Org. cannot guarantee that its security measures will prevent Street UnderGrounD, Org. computers from being illegally accessed, and the Individual Information on them stolen or altered. Any server, host, or computer on the web and net is never 100% secure, therefore, you give your information at your own risk to Street UnderGrounD, Org. and any other site. Street UnderGrounD, Org. is not responsible for any altered or stolen information given to us since all information passed over the net is never 100% secure and is given by all individuals at their own risk.

3. Dissemination of Individual Information.

3.1 Sale or Transfer to Third Parties.
Street UnderGrounD, Org. MAY SELL OR TRANSFER INDIVIDUAL INFORMATION TO THIRD PARTIES FOR ANY PURPOSE IN Street UnderGrounD, Org. 'S SOLE DISCRETION.

3.2 Order Fulfillment.
Street UnderGrounD, Org. will transfer Individual Information to third parties when necessary to provide a product or service that a person orders from such third party while using Street UnderGrounD, Org. web sites or when responding to offers provided by Street UnderGrounD, Org. .

3.3 Legal Process.
Street UnderGrounD, Org. may disclose Individual Information to respond to subpoenas, court orders, and other legal processes.

3.4 Summary Data.
Street UnderGrounD, Org. may sell or transfer non-individualized information, such as summary or aggregated anonymous information about all persons or sub-groups of persons.

3.5 Access.
Individuals have access to their Individual Information collected to provide an opportunity for an individual to correct, amend, or delete such information. Access can be obtained by contacting us @ our "Contact Us"page. Street UnderGrounD, Org. may also grant advertising clients and email services providers' access to an individual's email address to verify the origin of the Individual Information collected.

4. Privacy Practices of Third Parties.

4.1 Advertiser cookies and web beacons.
Advertising agencies, advertising networks, and other companies (together, "Advertisers") who place advertisements on the Websites and on the Internet generally may use their own cookies, web beacons, and other technology to collect information about individuals. Street UnderGrounD, Org. does not control Advertisers' use of such technology and Street UnderGrounD, Org. has no responsibility for the use of such technology to gather information about individuals.

4.2 Links.
The Websites and email messages sometimes contain hypertext links to the web sites of third parties. Street UnderGrounD, Org. is not responsible for the privacy practices or the content of such other web sites.

4.3 Affiliated Companies.
Street UnderGrounD, Org. may disclose, transfer, and sell Individual Information to entities affiliated with Street UnderGrounD, Org. in Street UnderGrounD, Org. 's discretion.